Freelance · Liverpool, UK · working with clients worldwide
I am Josh Morley. I started my own web practice in 2012 and have delivered more than 2,400 paid projects for over 900 clients since 2015: custom builds, WooCommerce stores, SEO programmes, Google Ads accounts, migrations, malware cleanups and the unglamorous fixes nobody else wanted to touch.
When you hire me, I am the person who does the work. There is no account manager in between, no junior picking up the ticket, and no handover.
Figures from my Codeable profile, where every project is paid, reviewed and rated by the client. Codeable vets its developers and only around two per cent of applicants are accepted.
What I am hired for
Each page below is a record of actual jobs: what the brief was, what I did, and what happened afterwards. No packages, no tiers, no sales language. Just the work.
Technical SEO, content-led organic growth and recovery work, on sites ranging from twenty pages to 44 million monthly impressions.
See the workPaid search accounts audited, measured and rebuilt, down to API level: conversion tracking that reports real leads, and the waste taken out before anyone touches a bid.
See the workResearch-first long-form content, programmatic page sets, and regulated copy checked line by line against primary sources.
See the workBlock theme and page-builder design work, measured in a real browser rather than guessed at, and built to survive editing by non-developers.
See the workCustom themes and plugins, WooCommerce, REST and WP-CLI automation, plus React and TypeScript applications running on Cloudflare.
See the workManaged WordPress and VPS work across eight hosting platforms: migrations, domain cutovers, caching, and performance firefighting.
See the workMalware cleanup, firewall operations, access and offboarding audits, and monthly security reporting for clients in regulated sectors.
See the workSelected work
Client names are withheld on this site. Every figure here comes from the live Search Console, Google Ads or server data for that account, not from an estimate.
Experience
I set the business up in 2012, went full time at the end of 2014, and joined Codeable in March 2015. The volume is the useful part: 2,400 projects is 2,400 different sites, hosts, plugin stacks and ways things can break. Very little is new to me now.
2015 to present
Codeable Certified Expert
Vetted WordPress development marketplace. 2,400+ projects, 900+ clients, 4.92 out of 5 across 2,523 rated jobs.
2015 to present
Independent WordPress and search work
Design, development, SEO, paid search, hosting and security for clients in the UK, Europe, the US and Canada. Full detail on the about page.
Current
Platform partner status
WooCommerce Partner, WordPress Professional, Jetpack Security Partner and Pressable Partner. All four are held in my own name through the business I run.
Josh worked as a WordPress expert on the Codeable platform when I was the head of community. He's a stand-out web professional to me. He has a unique and special ability to get along with everyone, even when facing disagreements. As cliche as it may sound, he's also a creative problem-solver. He's always willing to try new, crazy ideas to see what will stick. And that's a skill that is much needed in the ever-changing world of SEO. Josh would be my top recommendation for your SEO needs!
When I asked WordPress engineers to fix the problems I was having with my WordPress dashboard and with tagDiv, they referred me to their vetted partner for such work, which is Codeable. It is through Codeable that I found Josh Morley, who has proven to be the perfect answer for resolving the problems I was having, and I highly recommend Josh for you, as well.
Josh was easy to work with and understood my needs very well. I appreciate how quick he was to get this project done. His PHP code and CSS are well written and commented.
Josh has made this site happen. His skill set includes technical and strategic expertise which is how we are building a darn good site on a reasonable budget.
Josh was fantastic to work with. He provided a clear and detailed proposal, and his responsiveness throughout the process was excellent, he always got back to our questions quickly and with helpful detail. We had a strict deadline we wanted to achieve, and he focused on making that possible without compromising on quality. I really appreciated his professionalism and support, and would happily recommend him.
Josh is always quick to respond, making sure my website runs smoothly and ranks well on Google.
Practical questions
Availability changes. Tell me the start date and the shape of the work and I will give you a straight answer the same or next working day rather than stringing you along.
I run a small WordPress business and have done since 2012, which is where the partner statuses and the client history come from. On this site I am offering myself, not a team: the person who scopes the job is the person who does it. There is more detail on the about page.
It depends entirely on the work, so I quote per job rather than publishing a rate card. Describe what you need and I will come back with a price and a timeline, or tell you if it is not something I should be doing.
Yes, regularly, and white-label is fine. I will stay off your client calls if that is how you want to run it.
Most of my work is exactly that. Inherited builds, abandoned builds, builds where the previous developer is unreachable. I will audit first and tell you what is actually there before quoting on changes.
Most of this work was done under commercial agreements and some of it involves security detail I will not publish next to a brand name. The numbers are real and come from live reporting accounts. If you need references before hiring me, ask and I will arrange them privately.
UK time, 10am to 5pm GMT. I have worked with US and Canadian clients for years, so early mornings and late calls are not a problem when they are needed.
Contact
Contract, part-time, one-off fix or white-label work for another agency: all fine. Say what you need and when you need it, and I will tell you honestly whether I am the right person for it.
Prefer to talk first? Book a discovery call, or download my CV.
You can also hire me through Codeable, where the rating, project count and reviews are all independently verifiable.